Pricing6 min read
What travel UGC actually costs for a hotel or villa
Same brief, quotes from $200 to $2,000. The gap isn't the video. It's usage, production and who's holding the camera.
Read itJournal
Straight answers on buying travel content
Written for hotel and villa marketers, resort GMs and tour operators. What things cost, who to hire, and why some property video books guests and most of it doesn't.
Hiring5 min read
UGC creator or influencer: which one does your property actually need
One sells you an audience. The other sells you files you own. Buying the wrong one is the most common way a property wastes a content budget.
Read itContent6 min read
Why your hotel's Reels don't turn into bookings
Drone shot, sunset, slow piano, logo. It looks great, it gets saved by other hoteliers, and it books nobody.
Read itHiring5 min read
What to check before you hire a content creator in Bali
Everyone here has a camera and a nice grid. Far fewer can hand you files you can actually run ads with.
Read itGot a property that needs content?
Tell me what you've got and what you want it to do. I'll come back with concepts and a scope.